What Is A Facebook Catalog & Do I Need It?
Catalog: A container for all the items in your inventory. A catalog requires a data feed before you can use it in your ads. A catalog contains information for all items you'd like to advertise in your Facebook ads. You can use a catalog with multiple Facebook ad types and formats, including dynamic ads and the collection ad format. To create and manage catalogs, visit Catalog Manager.
Data feed: A file that contains the items you want to advertise.
Product set: A grouping of related items in a catalog.
- Keep track of all items that make up your business and use them seamlessly with your ads
- Serve targeted ads to people who have already shown interest in your business through dynamic ads
- Show off your inventory to people in an immersive full-screen experience on mobile devices through collection ads
- Connect an existing catalog from another platform (such as Google or WooCommerce) to Facebook
Generates higher sales & profit by showing personalized targeted ads to people who have already shown interest in your products through dynamic ads- instead of seeing a general ad you can feature products they've previously viewed on your website
2. Lowers your advertising costs by generating much higher return on ad spend with this improved format
3. Gives your store the ability to tag products in images on Facebook & Instagram along with selling directly from a Facebook store.
4. Dramatically improves ad conversion rates
5. Keeps track of all of your product inventory and uses them seamlessly with your ads
6. Shows off your inventory to people in an immersive full-screen experience on mobile devices through collection ads
7. Gives you the ability to connect an existing catalog from another platform (such as Shopify, Google or WooCommerce) to Facebook
For this gig, we will help setup your product catalog & data feed so that all of the above benefits will be available to you.
Supported catalog types
Supported ad types
Product tagging for Facebook Pages
Supported third-party integrations