This offer is for us to create 3 image ads specifically for Instagram. We will either use royalty-free stock images or depending on your brand’s equity (that’s an advertising term for owned content) we might use images from your social media or the website. There are so many great options and more often than not the greatest ad is right under your nose.
The Instagram ad image is an art unto itself. The platform has many restrictions and unique sizing requirements, and we know just what to do to get effective ads approved.
Depending on your product it is likely that this will include a Text Overlay with a strong call to action.
You will provide us with the details about what the strategy and offer on this ad should be. From there we will come up with the image and text overlay showcasing the benefit, offer, and a call to action.
Remember, Instagram rules state that text can only occupy a maximum of 20% of your image, so our rule of thumb is 9 words or less... Don’t worry, we run all our ads through Facebook’s Text Overlay Check Tool to make sure they are compliant.
After checkout, we'll email you a creative brief with some questions that will help us. We need to know if you would like us to use images from your equity or if you would prefer us to use stock images. Do you also have text you would like included or shall we handle it? That kind of information will need to be provided and it will all be laid out clearly in the creative brief.
This order is delivered within 3 business days.
Frequently Asked Questions:
- What does it mean that I have too much image text? Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad's image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.
- How much text should my ad image have? Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.
- What should I do to reduce the amount of text? Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.